Profitable fundraising marketing campaign buys huge ticket objects for Guelph hospital
A $34-million fundraising campaign aimed at improving patient care at Guelph General Hospital has exceeded its goal.
“I am overjoyed to share that together we raised an unbelievable $37,496,057 in received and pledged funds,” Foundation of Guelph General Hospital CEO Suzanne Bone said in a news release. “Close to 10,000 individuals and businesses donated to the campaign, and thousands more supported through our fundraising events and 50/50 lottery. We received gifts from $5 to $5 million and are incredibly grateful for each one.”
The campaign, dubbed Together, We Care, has already funded more than $15 million in hospital equipment, including a new CT scanner, mammography machine, vital signs monitors at every bedside, and more. A new MRI scanner is due to arrive later this year, the release said.
The campaign will also support the expansion of the hospital’s emergency department, including dedicated spaces for mental health and addictions care, and will fund the expansion of the Special Care Nursery.
The hospital will break ground on the nursery expansion in a few weeks, and planning continues for the emergency department expansion.
“We are so grateful to the foundation staff and volunteer team for their efforts, and, of course, to our caring community for their generous donations,” GGH president and CEO Marianne Walker said in the release. “Donors make an incredible difference to the care we are able to provide because they fund every piece of patient care equipment we purchase … the tools our caregivers need to provide comfort and caring, healing and curing to our community.”